Rostros Físicos: A Multimedia Project Showcasing the Successes of Hispanic and Latin American Physicists*

Systemic inequities at the societal and discipline-specific level have resulted in and sustain the underrepresentation of Hispanic and Latin American individuals in Physics. Among the many causes is a lack of visibility of relatable role models and culturally relevant career advice.
Rostros Físicos is an online multimedia project aimed at helping address this by showcasing physicists of Hispanic and Latin American heritage across all stages of academic and career development. A website (rostros.umd.edu) serves as a central hub for the project and a searchable database of featured physicists with descriptions of their career trajectories. A YouTube channel hosts an episodic video series produced from interviews of physicists, covering topics like career pathways, career advice, and the hurdles of being a minority in Physics plus how to overcome them. Social media accounts advertise the website and video series. In this talk, we present the full story of Rostros Físicos: planning stages, audience research results, the video and website production pipeline, lessons learned, and impact assessment.