Self-OSTRICHIZED/OSTRACIZED-Criticality(sO/Oc) ``A TAD'' PRE-BAK HUYGENS-LEIBNITZ-NEWTON F $=$ ma With BEAK {\&} FEATHERS, Head BURIED in SANDPILE, TUCHIS Up in AIR: SCI-FI REwriting of CLASSIC(AL) PHYSICS HISTORY; ``BUZZWORDISM, BANDWAGONISM , SLOGANEERING for Fun, Profit, Survival, EGO(S)

sO/Oc: SOC with a Beak and Feathers: first (so mis-called) ``Self-Organized-Criticality'' (SOC) [aka Burst Acoustic-Emission(BAE) from long long ago], then BNL/DOE Self-Organized (so mis-called) ``Punctuated-Equilibrium'', now/today (so mis-called) ``Self-Organized-(So Called)`Complexity' '', ... , ``tomorrow,... The World'': A Reich Is born via media-hype P. R. ``self-organization'' ``spin-doctoring'' localized -to- itinerant transition: Siegel ``BUZZWORDISM, BANDWAGONISM and SLOGANEERING for Fun